SARAH PARSONS FREELANCE CARTOONIST 2008

If your words are drowning in this age of information . . .

try reaching your audience with a cartoon!

cartoons attract the eye
cartoons get instant attention
cartoons draw in readers, customers & participants
cartoons communicate complex themes in a quick bite
cartoons warm the heart & fascinate the mind

Whether you are a publisher, an educator, a not-for-profit, a government department or a business; it is vital to communicate clearly to your audience.

Cartoons are a powerful way to do this as they clarify your central message, interpret complex themes, encourage discussion and stimulate learning. At the same time they add visual appeal, remove dryness and can raise a smile.

Cartoons are, by nature, friendly and accessible to all walks of life, yet can be tailored for your particular audience. They are effective in reaching those who have little time to read, those who scan information, those who cannot read well and those for whom English is a second language.

Whoever they reach, cartoons lift the mood of your audience, bringing them onside and interested in hearing the rest.

Cartoons are used by editors, writers, web designers, consultants, speakers, publishers, teachers, advertisers . . . anyone who needs to inform, entertain, sell or attract attention.

Cartoons come in all shapes and sizes to suit your purpose and budget. They are often funny, silly or satirical - but can also be serious, provocative, thoughtful or charming.

CONTACT the cartoonist about your project or publication ideas

Why do cartoons work?

attract attention	add light- hearted tone	bypass information overload	communicate fast	density of meaning	get main point across
add visual appeal	break up grey text	humour sells	catches those who scan	put audience in good mood	warm & friendly
teach in a fun way	create good will	trigger discussion	reach wider audiences	reach short attention spans	keep traffic at website
explain text	reinforce style of publication	whet curiosity	disarming	teach complex ideas	attract all ages
delight people	increase circulation	reach non-readers	add symbolic dimension	gently address difficult issues	encourage debate
reach heart of subject	emphasize crucial issues	recognise wit of readers	put up on notice boards	gift to readers	create intrigue
provide spatial dimension	picture paints a 1000 words	appeal to all walks of life	play devil's advocate	treat audience as intelligent	many a true word is spoken in jest
previous enjoyment of cartoons	unthreatening unpretentious & accessible	encourage participation			allow open-hearted response
reinforce tone of publication	as versatile as writing	bring audiences onside	convey meaning instantly	welcoming	shown around to friends
appropriate use of humour	visual cue for pleasure	employ many kinds of humour	attract customers	suit scanning mode of online readers	fun of finding joke

What can cartoons be used for?

Print Media	Publishing	Marketing	Education	Online	More
newspapers	children's books	advertising & classifieds	classroom teaching	websites	public speaking
magazines	humour books	logos & letterhead	lectures	e -newsletters	event promotions
newsletters	self-help books	business image	public education campaigns	email signatures	caricature portraits
illustration editorial	graphic novels	flyers & pamphlets	training programs	website promotion	fundraising campaigns
political cartooning	comic books	yellow pages ads	educational materials	social media	calendars & mugs
comic strips	greeting cards	business cards	children's learning resources	website buttons	invitations
comment on body copy	non-fiction books	colouring competitions	academic articles	caricature head shots	merchandise
pamphlets	training manuals	billboards	teaching ESL & literacy	friendly maps	posters & signs
illustrating articles	cartoon books	characters for mascots & puppets	stimulate debate	website logos
diagrams	book covers	branding	campaigns & lobbying	e-cards
journals	self- publishing	company greeting cards	consultant presentations	banners

Who uses cartoons?

editors	book publishers	art directors	community groups	web designers	government departments
advertising agencies	non-profit organisations	training consultants	writers & journalists	design agencies	bloggers
broadsheets	tabloids	local newspapers	desk top publishers	magazine editors	company newsletter editors
trade magazines	children's book publishers	text book publishers	social change agencies	fundraisers	sole traders
		web writers	business consultants	home based businesses	graphic designers
		magazine editors	campaigners	journalists	small businesses
OH&S and health educators	lecturers	ESL schools	greeting card designers	literacy teachers	map makers
councils	lobbyists	public speakers	merchandisers	card companies	distributors
secondary teachers	associations	social & sports clubs	educators	fundraisers	newspaper editors

cartoons are a stunning way to illustrate a point,
and a delightful gift for your audience

WEBSITE & ARTWORK © SARAH PARSONS 2008
Artwork on this website is copyright and may not be reproduced without permission. Except on kitchen fridges.

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